Brand Strategy Training for SEECO Beneficiaries

We came together with 20 entrepreneurs from 9 different cities for the “Brand Strategy” training — all seeking to build their personal and brand identities in deeper, more meaningful, and powerful ways.

Throughout the program, participants:

• Rewrote their own stories,

• Shaped their unique visual identities,

• Developed strategies for digital content creation.

At the heart of the training was not just technical knowledge, but also the empowering effect of coming together. In each brand’s journey, we shared confidence, inspiration, and solidarity with one another.

The training journey also included visits to impactful, value-driven enterprises in Ankara.
We walked through the historic streets of Ankara Castle,
Built intercultural connections at the Africa House, Yemenia Cooperative, and İz Ankara,
Found inspiration through traditional production at the Olgunlaşma Institute,
Explored socially impactful products at Impact Hub / On Numara Dükkan,
And shared experiences with the Coldfusion brand at Lithops Botanic Park.

Every entrepreneur who grew stronger during this journey — led by Sıla Akalp as part of the SEECO Project — returned to their cities empowered, inspired, and ready to amplify their impact.

We thank all participating entrepreneurs for their active involvement and contributions to the program.